A panel presentation on Enhance Your Business with Links and Friends: “Online Social Media and You” sponsored by the German-American Chamber of Commerce – Philadelphia will be at The Hub in the Cira Center across the street from the 30th Street Amtrak Station in Philadelphia.

Date: Tuesday, April 27, 2010
Time: 5:00 to 7:30 PM

Our Gerry Elman will join Kayte Connelly (President of Best Principled Solutions, LLC) and Kelly Phillips Erb (The Erb Law Firm P.C.) on a panel moderated by Vivian Isaak (Magnum Group, Inc.).

Some of the topics to be covered:


  • Keys to creating a business presence on LinkedIn
  • How to craft an effective social network
  • Why is LinkedIn working for others and what are they accomplishing?
  • How do I create meaningful conversations online?
  • How do I target key individuals without scaring them? Or worse, spamming?


  • Where content is king: making a blog that isn’t just blah.
  • Paid platforms versus free: how much should it take to get started?
  • Finding your target audience
  • Making your pitch
  • Building your readership
  • Turning readers into clients


  • Tweets and Hoots – instant gratification from teensy messages
  • Why Twitter works for business
  • Promoting yourself in 140 characters or less
  • The power of the “retweet” – spreading your message

And More

  • How about a Facebook Page for your business?  Your customers will soon become Fans.
  • Not only for news junkies: online networking via Wall Street Journal, New York Times & Huffington Post.
  • What’s next? Are Ning, Digg and Google Buzz for you?
  • Smartphones with GPS: Going local on the World Wide Web.